|5.5 MILLION MONTHLY VISITORS|
|4.2 MILLION MONTHLY UNIQUE VISITORS|
|23.5 MILLION MONTHLY PAGE VIEWS|
|55.3% WOMEN / 44.7% MALE|
|59.6% AGE 24-54|
|$175,400 AVERAGE HHI|
FREQUENT THEATER GOING
The most active theater going consumers anywhere with over 55% seeing 5+ shows per year.
# of Broadway shows attended in past 12 months:2-4 shows = 27.4%
5-14 shows = 37.6%
15+ shows = 17.5%
47% Take 3+ trips per year requiring air & hotel stays
NATIONAL / INTERNATIONAL REACH
Broadway May Be in Our Name, But Our Geographic Reach
|DISTRIBUTION||TOP 10 MARKETS|
In terms of active, upscale audience reach outside of NYC, markets include:
BroadwayWorld has cultivated an active social following of Broadway, Theatre and Live Entertainment fans who interact with the brand across social channels
3000+ Message Board Posts Daily
NY Attendees exceed that of the NY/NJ top 10 sports team combined! (Mets, Yankees, Rangers, Islanders, Knicks, Giants, Jets, Devils, Nets).
In box office revenue and $12 billion contributed to the NYC economy, plus supports 87,000 local jobs.
in New York, 6.7 million+ tickets bought by visitors who considered 'Broadway' a very important reason for coming to NYC.
The average age is 42.5.
Last season attracted the MOST 18-34 year olds in history at 38.9%.
Of those over 25, 78% had completed college and 39% had earned a graduate degree
The average theatregoer attended 4 shows in the past 12 months. Devoted fans who attended 15 or more shows comprised only 5% of the audience, but 35% of tickets sold.
Why merely reach, when you can truly connect, engage, and interact with your best customer via high impact ad experiences and precise targeting?
Our deep understanding of affluent, influential theater going consumers guides our innovation roadmap across Data, Branded Content, Social, Digital, Video, Retargeting, and More.
Special placements include...
A plethora of development work is available, including syndicated content by feeds, custom contests and more.
If needed, we have designers available who are available for hire to help in completing your banners and eBlasts.
Branded content? Native ideas? Custom series to wrap your message around? We can do it all!
Video filming and production is available as part of campaign content packages from backstage to show footage.
From market research, to how to best engage our audience -- we are here to help make your campaign a success.
BroadwayWorld.com has a large staff of NYC-based photographers available for photo shoots, and production images.
"Damian, Robert and Miles have really rocked my world today"
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"Yes, we are interested in this again for Encores... Can you please put something together similar to last season?"
"BroadwayWorld does brilliant work! The entire TALE company is thrilled."
"Well, what is there to say of your audience other than they're awesome! BroadwayWorld.com is the People.com of theater lovers - with a much more enthusiastic audience!"
"The most significant thing is the demographic -- they're high spenders. The recession hasn't really had a tremendously negative impact on us. Our numbers have held steady, and it's a good opportunity to get involved in what's really a small business that has an enormous global shadow."
"If you're hungry for up-to-the-minute theater news, including all the personnel changes of SPIDER-MAN: TURN OFF THE DARK, this is an indispensabile resource. The local edition (@BroadwayWorldLA) will fill you in on the theatrical buzz here at home and help you to land better seats for shows you might not otherwise had heard anything about."
"I would say that BroadwayWorld.com is the top web site about Broadway in the world!"
"BroadwayWorld's our home"
"...love everything you are doing. Everything. Thrilled with the piece with the snapshot photos, thrilled with our interviews, thrilled with all the unique banners. Glad we took the time to work on it... Love it all!..."
"Oh, I know you and your site! I just love it. I've been reading you, Pat, so I'm very happy to be talking to you today."
"These days, BroadwayWorld.com is one of the Great White Way's biggest hits, covering Broadway, off-Broadway, regional and international theater, and even film, television, fashion and travel."
"BroadwayWorld.com is tops in traffic among local sites, according to Compete.com, ahead of its biggest competitors"
"...Broadway fans are passionate and engaged…BroadwayWorld is leading the way, not only in news coverage of the industry, but also in showcasing the important philanthropic work that is happening across the Broadway landscape."